The professional trade show Maison & Objet (www.maison-objet.com), known as THE trend-setting fair in the fields of interior design, decoration and high-end lifestyle, receives more than 85,000 visitors from 160 different countries, 3,000 exhibitors, and thousands of specialized journalists from all over the world. Its influence is unavoidable. Visitors are from many fields such as buyers, distributors, institutions, hotels, specifiers (architects, designers…). In March 2022, approximately a half visitors were from France and the other half from outside. 63% of the exhibitors were from outside France.
MOM (Maison & Objet and More), the online version of the fair, is also very active: 120,000 qualified and certificated professional contacts, 2.5 million visits a year, 770,000 followers on Instagram, 560,000 on Facebook and 30,000 on Twitter.
Maison & Objet also aims to expand its target to include creators and spec-in professionals.
Since 2013, taking M&O’s evolution and marketing target into consideration, the organizer considers it important to demonstrate the theme of lighting design in this thematic exhibition called Light Trend. It’s located in “Projects” zone (prescription) in the Hall 6’s “Today” area, where internationally renowned contemporary brands are gathered.
The Eco System of “Projects” is for interior renovation, design and technologies. This hall targets space planners, clients, contractors, architects, institutions etc. who are interested in as much technical as decorative aspects.
The M&O fair always chooses an actual topic: META SENSIBLE
Once again this year, maison&Objet Paris will clearly be so much more than simply a trade fair: it will be a place that invite visitors to explore unique sensory experiences and tap into tomorrow’s trends.
As well as the IN event (at the Exhibition Centre). maison&Objet Paris will also host OFF events (Paris Design Week) as well as ON events (online via the MOM digital platform and the Maison&Objet Academy). Proof itself that hybridisation is now a firm fixture within decoration, design and lifestyle community, too!